#NYCTAKEOFF

Year

2016

Categories

jetblue

Tags

design, interactive, ooh

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If you’re designing an ad to be taken down immediately, it better be innovative enough to get people talking, or you just wasted your money.

But in the end, a few bus shelter ads scattered in one of the busiest cities in the world for less than 24 hours would become a story that gets world attention. No really, it actually got written up as far away as Turkey, Sweden, Russia, and South Korea.

Lo-fi became hi-fi.

A few pieces of paper became 65 million free digital media impressions.

And, thanks to a few people brave enough to believe in the idea and work tirelessly to bring it to life, it actually worked.

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