World's longest pre-roll

Year

2016

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In an industry inundated with fire sale deals and telecom jargon U.S. Cellular needed a new way to break through the clutter to promote their latest offer: 7 gigs of data for $49.

So we proved 7 gigs of data lets you stream almost anything—even seven hours of grass growing – by creating the world’s longest, seven hour pre-roll ad you could watch in its entirety if you had all that data from U.S. Cellular.

Editor's Pick | Creativity

U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow | Adweek