How do you create excitement about the re-launch of Cini Minis at Burger King? Without spending any media dollars? You tweet gibberish nonstop for 24 hours and watch Twitter go crazy with speculation before announcing what it was all about. At the time of publishing, this was the best performing organic tweet in @burgerking’s history.
gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILBSPJGMnfsig0947ws— Burger King (@BurgerKing) November 28, 2018
We received over 45,000 comments, here are some of our favorites.
whaaaaasssuuuhaukgiibeonlaphrtjnqixncydhek52hrk799nrjckjcbeji8352uuuuuuuuupppp— Budweiser (@budweiserusa) November 28, 2018
Everyone trying to figure out the @BurgerKing tweet, yet no one looked at their prior tweet. They obviously figured out the meaning of life and shared it, so people can now tackle the more important dilemma of boredom and hunger... 🤔🤣 pic.twitter.com/ac40FLRcJk— Daniel W. Dieterle (@Cyberarms) November 28, 2018
As a social media manager, I’m frequently told by my higher-ups to be overly meticulous when it comes to wording, grammar, branding and strategy for every single post.— Zack Waldman (@ZackWaldman) November 29, 2018
This tweet from @BurgerKing has over 30K likes in seven hours. I want to crawl up into a ball and cry. https://t.co/ICkTGcqMid
College: “marketing is difficult and your message must be carefully composed”— Dwellington (@dw12wp) November 28, 2018
Burger King: “hold my whopper.”
Media Manager: Okay, what is something quick we can do to interact on social media and show we are active and can be fun?— Jet Targaryen (@dragonsjet) November 28, 2018
Intern #1: Just mash all the keys on the keyboard and tweet it, they'll love it
Someone got it right!
Does this mean Cini-Minis are back??— Nick Barker (@ItsBarkBark) November 28, 2018