nonstop gibberish

How do you create excitement about the re-launch of Cini Minis at Burger King? Without spending any media dollars? You tweet gibberish nonstop for 24 hours and watch Twitter go crazy with speculation before announcing what it was all about. At the time of publishing, this was the best performing organic tweet in @burgerking’s history.

AdAge | Tweet of the week
Business Insider
PR Week
The Takeout


The tweets

the replies

We received over 45,000 comments, here are some of our favorites.


Someone got it right!