I got to art direct all the print, OOH and in-store for the global launch of Lagerfeld Femme. That was pretty cool. Then Karl decided to shoot the campaign himself, without anyone from the agency present and managed to ignore the entire shot list. That was less cool.

Agency: Scholz & Friends London
CD: Trevor Kennedy, Steve Spence
Art Director: Pier Madonia
Writer: Stuart Macmillan
Photographer: Karl Lagerfeld, John Turner