SMOKE & MIRRORS

We were asked to take over an existing campaign for xfinity, using Dennis Farina as a spokesperson. After thinking about it for a while we came up with a script that we and the client loved. The problem? Dennis didn’t want to do the ad we’d written since it involved him having to act, and he’d signed on as a spokesperson only. So we went back to the drawing board and came up with this instead, which turned out to be a good thing since it was a better idea anyway.