I worked on all the non-broadcast parts of the campaign for the new Malibu Eco. Chevy wanted to push the eAssist feature, so we came up with a bunch of different ways to talk about it.
We took over the masthead of YouTube for 24 hours on Earth Day and created an interactive video using re-purposed footage from the broadcast, where you could explore all the features of the new malibu Eco. And get a very large dose of Spandau Ballet.
Agency: Goodby Silverstein & Partners
ECD: Hunter Hindman
ACD: Felipe Lima, Chad Leitz
Writer: Peter Megler, Nancy Strange
Art Director: Pier Madonia, Fabio Benedetto