NOT ALONE

American Greetings wanted to encourage people to not just give cards on big occasions. So we decided to show that small gestures can mean something big to those who need them most – like couples dealing with infertility. The ad got 74 million earned PR impressions and a lot of great press.

Ad of the day | Adweek
Editor's Pick | Creativity
US Creative Work Of The Week | The Drum

AG_film

Press

The film got a lot of love online, with stories in Huffington Post, Popsugar, Café Mom, Scary Mommy, Real Simple, Kveller, Mothering, Business Insider and more. And the spot even inspired it's own Reddit thread.

American Greetings Ad Captures The Emotional Journey Of Infertility _ HuffPost.png

American Greetings Infertility Commercial _ POPSUGAR Moms.png

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Anyone Who's Experienced Infertility Will Relate To This Powerful Video.png

A small gesture consoles a struggling couple in American Greetings spot _ Campaign US.png

A Video Sheds Light on What Infertility Is Really Like – Kveller.png

Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting – Adweek.png

American Greetings Addresses Infertility Struggles in Tear-Jerking Ad - Video - Creativity Online.png

American Greetings and the Market of Sadness _ Fatherly.png

American Greetings Takes on Infertility In Its Latest Card Campaign for Millennials – Adweek.png

She Gives Her Friend A Card So She Knows She's Not Alone.png

'Not alone' How one ad is addressing the isolation of infertility _ HerFamily.ie2.png

Why Barker’s Sandi Harari Loves American Greetings’ Infertility Spot - MullenLowe Group - Adforum.com copy.png

Women Who've Faced Infertility Are Celebrating This New Ad _ CafeMom copy.png

Credits
Agency: Mullen Lowe
CD: Andrea Mileskiewitz, Blake Winfree
Senior Art Director: Pier Madonia
Copywriter: Macie Soler-Sala