Not that Fallon
What do you do when your friend is a great writer/cd and an awesome human being, but terrible at self-promotion? You do it for him, without letting him know so he can't stop you.
We decided to use LinkedIn to help drive traffic to the website. Why LinkedIn? One: Nobody seems to use it for anything creative, so it seemed like an opportunity to stand out. And two: It's the only social media Joe is using and we wanted him to actually have an opportunity to interact and comment on the posts if he wanted to.