American Greetings wanted people not to just give cards on big occasions. So we decided to show that small gestures can mean something big to those who need them most, like couples dealing with infertility. The ad got 74 million earned PR impressions and a lot of great press.

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The film got a lot of love online, with stories in Huffington Post, Popsugar, Café Mom, Scary Mommy, Real Simple, Kveller, Mothering, Business Insider and more. And the spot even inspired it's own Reddit thread.

Agency: Mullen Lowe
CD: Blake Winfree, Andrea Mileskiewicz
Art Director: Pier Madonia
Writer: Macie Soler-Sala
Agency Producer: Vera Everson
Director: The Mercandantes
Production Company: Park Pictures