Here are some of my favorite smaller projects and one-off executions.



A lot of teams at GSP worked on this brief at some point, and only five ads got made. We wrote a bunch and were lucky enough to get one through. We had two, but Rich Silverstein killed the second in the hallway as the CDs were going to the final presentation.

Art Directors Club [Silver]
Agency: Goodby Silverstein & Partners
ECD: Eric Vervroegen
ACD: Mark Sobier, Jonathan Graham
Writer: Jon Kallus
Art Director: Pier Madonia, Markus Wallander
Photographer: Zach Gold

The Backwards Brochure

In Germany recycling is serious buisness. Every company needs to have a plan on what to do when their products reach their end-of-life. DaimlerChrysler asked us to do a brochure that outlined theirs. We turned it into a book you read the wrong way, i.e. from back to front to illustrate the fact that Every end is a new beginning (Title of the book translated from German).

Clio [Bronze] | Art Directors Club Europe [Bronze] | LIA [Shortlist] | NY Festivals [Finalist]
Agency: Scholz & Friends Berlin
CD: Matthias Schmidt, Robert Krause
Art Director: Pier Madonia, Maja Mack
Writer: Gerhard Meilicke


Come Seek is not just about physical adventure, it's about all kinds of exploration. It can be about something as simple as encouraging people to try new foods. We made a series of artful stop-motion animations using produce from one of our destination countries to make that same country's flag and pushed them out on social to help inspire people to Come Seek.

Agency: Mullen Lowe
CD: Rob Kottkamp, John Kearse
Art Director: Pier Madonia
Writer: Evelynne Scholnick
Photographer: Johanna Parkin
Animator: Jerimiah True

Cyprus Airways

Agency: Scholz & Friends London
CD: Trevor Kennedy, Steve Spence
Creative: Pier Madonia
Photographer: Martin Beckett

Agency: Goodby Silverstein & Partners
ECD: Hunter Hindman
ACD: Felipe Lima, Chad Leitz
Art Director: Pier Madonia
Writer: Peter Megler